Pa'ia, a sugar cane plantation village on Maui’s North Shore with roots that date all the way back to the 1870’s, serves as the kickoff point on the Road to Hana. It’s one of those quintessentially Hawaiian surf towns where the beaches are the main attraction: While Ho’okipa beach is where you want to be to watch the local surfers tackle the famously fat swells, Baldwin beach is best if you plan on getting in the water yourself as there are lifeguards on duty and the surf is mild. Après beach, hit Paia’s main drag for lunch at Hana Ranch Provisions then spend some time exploring while making pit stops for shaved ice and Maui coffee.
151 Hana Hwy, Paia
Part surf shop, part yoga studio, part surfing school, Pome is quintessentially Paia: Crunchy, stylish, spiritual, earth-friendly. On-site, you'll find everything from affordable Reiki sessions to Ashtanga and Kundalini, along with a surf-centric smattering of goods, like surfing animal coloring books, boards, and sunscreen wristbands. They also do a surf school, which is great for beginners (and also includes an eco-tour of Maui).
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