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We Wish It Were Our Size: goop Moms, Their Kids, and Integrating It All

We Wish It Were Our Size: goop Moms, Their Kids, and Integrating It All

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A good chunk of the goop gang is made up of mothers (and a few moms-to-be), and so we spend a fair amount of time discussing how work/life “balance” doesn’t really exist—instead, it’s a variation on pulling it together every day, to varying degrees of success. Striving for efficiency is a big part of it, and hard-working closet staples—for the whole family—are a big part of making the days easier. 

Kim Kreuzberger, Head of Partnerships & Ad Sales
New York, NY
Cole: 4; Cate: 2.5

Cole & Cate’s Wardrobe

  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY
    French-Rib V-Neck
    Cardigan Old Navy, $16.99
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY
    Denim Shirt Old Navy, $9
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Striped
    Short-Sleeve Crew similar style on Old Navy, $8
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Striped
    Short-Sleeve Crew Old Navy, $6
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Boys
    Straight-Fit Jeans Old Navy, $14
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Jersey
    Pull-On Shorts Old Navy, $4
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY
    Chambray
    Slip-On Sneaker similar style
    on Old Navy, $14
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It All FIRE AND CREME
    Large Glitter
    Crown Fire and Creme, $20
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It All FIRE AND CREME
    Glitter Star Wand Fire and Creme, $20
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY
    Graphic Tee Old Navy, $7
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Printed
    Crew-Neck Tee similar style on Old Navy, $7
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY
    Tutu Tank Dress Old Navy, $20
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Chambray
    Shortalls Old Navy, $12
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY
    Chiffon-Rosette
    Faux-Leather Sandals Old Navy, $18.94
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY
    Multi-Strap
    Mid-Wedge Sandals Old Navy, $11

Kim on Work & Life

  • How do you integrate work and home life? Do you have concrete boundaries or is it more amorphous than that?
    My kids know all about “goop” and I try to tell them about my work, my team, and the projects we’re working on. They love stopping by the New York office and hanging out with everyone, and they’re a hit in the LA office (since everyone gets a shout out while on FaceTime). When GP was on the Today Show recently, Cole yelled “I know her,” while Cate yelled “goop” at the TV. We are making progress.

    Most days, I walk the kids to school and we all share our itinerary for the day…I could use a bit more rumble tumble in my life (the gym class my kids go to after school) and fewer conference calls, but I stick to the highlights.

    I could do a much better job at putting the phone away the minute I walk in the door. I am definitely present and busy with the kids, but the phone is not off-limits for 2-3 hours, and I wish it was. It’s a daily struggle, but I am getting better.
  • What sort of role model do you hope to be?
    I want to foster creativity, confidence, and humor in our household…and stress the importance of direct and honest communication. If I can achieve all of that, holy sh*t, I would be one solid role model!
  • Most valuable lesson that your kids have taught you?
    The importance of being present. If I try to grab my phone for a quick second, they notice it, and my son will say “no phones.” He is right. It’s about quality time together—I never want them to think I am too preoccupied to pay attention.
  • How has your marriage evolved and changed since you had kids?
    I really miss our solo vacations, but I am just not ready for a week away without the kids, while working at this speed. We have planned a few weekend getaways, but a full week would probably kill me. I am working towards an extra day away each year…which means I owe my husband 4 days away together this year (that will now serve as my verbal commitment).
  • How do you divide it all up?
    It’s a divide and conquer type mentality….a true 50/50 split in household responsibilities.
  • How has your style evolved since you had kids?
    Uniform ensemble every single day. My entire closet matches and I have very few memorable patterns. Some sort of navy/grey/cream combo, mostly heels for work, and I always have a pair of flats in my bag. Giant totes are critical due to my 13″ laptop during the week, and snacks, sippy cups, change of clothes, and sunscreen during the weekends.
  • Typical work day itinerary?
    I love the mornings—the kids usually hop in bed and snuggle, and then we move into turbo speed to get dressed and fed. I try to take my kids to school for a 9am drop-off, and then hop on the train to work. Internal meetings and calls in the morning, a client lunch, and then more calls and meetings in the afternoon. I leave the office between 5:30/6pm, I am always back on my computer by 9:30/10pm to catch up on the hours of work I missed.
  • Typical Saturday/Sunday itinerary?
    Saturday: bagel run, a birthday party for a classmate or cousin (we have an army of cousins), an open play gym class (if no birthday), and a date night with my hubby.
    Sunday: Brunch, followed by the park with friends, and a mani-pedi for me while the kids nap. Movie and a home cooked meal (by my hubby) at night. Insert my mom (Nana) in one or both days…extra set of hands required.
  • Any tricks for finding and integrating time for yourself?
    The gym has been a struggle, and I have been tired for 2 years. I am in the weeds right now, but no excuses, I could definitely do a better job taking care of myself. My Sunday afternoon mani/pedi is my “treat” at the moment…and my solo work trips involve room service, a workout class, and sleeping in the X position (enjoying the nights with no kids in my bed).
  • Best piece of advice you received when you became a mom?
    “There’s no right way to parent.” My son wears a Spiderman costume five out of seven days a week, and my daughter is on month three of an underwear strike. My husband reminds me “to be the parent, and stay in charge,” and I remind him “they are their own people.” I like it when they express their little personalities. No one ever got hurt from wearing a costume 20 days in a row, or going commando.

Elise Loehnen, Editorial Director
Los Angeles, CA
Max: 3

Max’s Wardrobe

Elise on Work & Life

  • How do you integrate work and home life? Do you have concrete boundaries or is it more amorphous than that?
    It is fully amorphous. I love my job, and I love my family, and I wouldn’t be able to do it at all without constantly making concessions on both sides. One of the upsides of working at goop is that many of my co-workers are mothers; there is an unspoken understanding that a child-in-need trumps all. That alone is enough to make it feel okay to step away from the Hot Wheels tracks for a few minutes to answer emails after dinner, particularly on nights before the Thursday newsletter goes out. I try to distinguish what’s important and what can wait, but because we’re such a small and inter-dependent team, I’m also conscious that sometimes people need me to hot potato answers back to them so that they can keep moving. It feels like a respect issue. That said, because there are so many moms, we tend to power work during the day to ensure there’s some sacred time at night and on the weekends. I try to not lob anything over the net that can wait—I never really thought about my tendency to make work for other people whenever it was convenient for me (i.e., on a Sunday morning) until I had Max.

    Now that boy #2 is arriving imminently, it will be harder to be semi-available for everyone, all the time. And that will probably be good for all of us.
  • What sort of role model do you hope to be?
    I hope I can teach my kids how to be good creative problem solvers, how to consistently put themselves on a learning curve, and how to always ask the question “why.” Is it too much to also hope that they grow up to be kind and considerate partners, conscientious stewards of the earth, and really funny? I have a pretty easy laugh, so they’ll probably grow up thinking they’re funny even if they’re not.
  • Most valuable lesson that your kids have taught you?
    As a lifelong control freak, Max has taught me that I can actually control nothing. It started with pregnancy—I totally thought that I had it under control, as someone whose weight hasn’t really deviated since high school, but 55 pounds later, I felt totally chastened by this bigger thing that was happening to me (no pun intended), and that the universe was teaching me to LET GO. That’s been the perma-lesson with Max. He is always surprising and delighting me—I’m just along for the ride.
  • How has your marriage evolved and changed since you had kids? How do you divide it all up?
    My childhood friend Brette put it best, but I’ve always felt like being with my husband, Rob, is like being by myself but so much better: We are totally autonomous and yet totally co-dependent, which I know makes no sense. (But it works!) I just like to be in his orbit, doing my own thing. When it comes to Max, we try to do way too much in tandem—there is no divide and conquer mentality—but I think that with the arrival of our second, we’ll have to operate as less of a unit…and as long as we continue to go to bed at the same time, I’m good with it.
  • How has your style evolved since you had kids?
    Ooph, evolved is probably not the best world. It has kind of devolved into tomboy essentials, probably because I now operate in a world of skate slip-ons and button-downs. When I lived and worked in New York, I did the blow-out/silk blouse/pencil skirt/heel schtick for nearly a decade—and I just can’t bring myself to go back there. But instead of going full-on “mom,” I’ve tried to make it a little more punk: When I first cut off all my hair (because it was falling out post-Max), I went to Chris McMillan and he gave me a fade.
  • Typical work day itinerary?
    We let Max be our alarm clock, which means we’re usually up at 6:30 or 7am. Sometimes he can be enticed to watch cartoons in bed with us while we have coffee. Max won’t start school until the fall, so he spends his days at the park with Vicky, who takes care of all of us—if I’m honest, she is the reason our life works, and Max is so happy and well-adjusted. I always thought that would be a really complicated and competitive relationship, but I am so incredibly grateful that we all found each other. It means so much to me that when I slip out the door at 8:30 or 9am to go to the office he couldn’t really care less. He’s really excited to see me when I come home, and that’s gratifying enough.

    My days are busy—meetings, calls, heads-down writing and editing. I’m too pregnant now to bounce around much, but I typically go to the gym after work, and then head home to hang with Max and read him to bed. Rob and I eat with each other, late, but still together.
  • Typical weekend itinerary?
    I’m still enthralled with living in L.A., and running around and doing errands. We usually have breakfast at Early World Diner on San Vicente, where Max kind of runs the joint, and then we’ll go to the park, or Costco, or the hardware store. Max still takes monster naps and often we’ll fall asleep too. And then we usually have an early dinner at the Brentwood Country Mart or maybe a swim at our friend’s house. We tend to not be overly ambitious on the weekends—we’re all really tired!
  • Tricks for finding and integrating time for yourself?
    Having a kid has made everything in our marriage infinitely richer and better, and so much harder—there’s not a lot of room for selfishness anymore, which is why we try to encourage each other to be respectfully selfish. For me, that means going to Tracy Anderson on the weekends or after work, and leaving any extra aggression in a puddle on the floor there—it makes me a much happier spouse, so Rob pushes me to go. Likewise, he plays hockey a couple of nights a week.
  • Best piece of advice you received when you became a mom?
    When I was a kid growing up in the woods in Montana, and would complain about being bored, my mom would counter that life is, at times, boring, and that I should probably learn how to entertain myself. And what she really meant was that it wasn’t her job to entertain me and that I should go outside and play, or pick up a book. It wasn’t my favorite response when I was eight, but I’m so grateful for it now, and I consistently remind myself of that lesson when it comes to Max. Both Rob and I have a lot of working parent-guilt, and are often on the floor building marble runs with him as directed, but my soul definitely thrills a little when he takes himself into a corner and entertains himself for awhile. I resist the urge to interrupt.

    That said, when he asks me to play, I play: I know the years of him wanting to play with me at all will be over soon!

Blair Lawson, Head Merchant
Los Angeles, CA
Ryker: 8; Leland: 6; Angie: 5

Angie, Leland, & Ryker’s Wardrobe

  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY
    Graphic Tank similar style
    on Old Navy, $4.95
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Printed
    Short Crop Jersey
    Leggings Old Navy, $6
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Hi-Lo
    Metallic-Thread
    Cami Dress Old Navy, $12.99
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It All WOODSTOCK
    LONDON Cat Ear
    Headband Fawn Shoppe, $42
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Two-Tone
    Sunglasses Old Navy, $6.94
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Cross
    Strap Sandal Old Navy, $12
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY
    Flutter-Sleeve
    Crepe Top Old Navy, $16
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Star-Print
    Denim Cut-Offs Old Navy, $12
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Single
    Buckle Slide Sandals Old Navy, $14
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Hi-Lo
    Metallic-Thread
    Cami Dress Old Navy, $9.99
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Ankle-Tie
    Espadrilles Old Navy, $10
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It All MY LITTLE DAY
    Glitter Crown Fawn Shoppe, $14
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Ombre
    Short Sleeve Tee similar style on Old Navy, $7
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Ripstop
    Cargo Jogger
    Shorts Old Navy, $10
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Go-Dry
    Graphic Tee Old Navy, $6
  • We Wish It Were Our Size: goop Moms, Their Kids and Integrating It AllAdvertisement OLD NAVY Boys
    Canvas Slip-Ons Old Navy, $12

Blair on Work & Life

  • How do you integrate work and home life? Do you have concrete boundaries or is it more amorphous than that?
    Well I’m writing this at 5am if that tells you anything. I love goop and it’s non-stop so I have a hard time stepping away. I try to focus on my family on the weekends. My kids definitely think I work too much.
  • What sort of role model do you hope to be?
    When my kids come home and tell me that they had a bad day, or someone hurt their feelings, I always tell them: All you can do is be true to yourself, know who you are, and don’t second guess it. Be a gentleman, be a lady. I once had a boss who told me, “You can’t control what other people do. You can only control what you do.”
  • Most valuable lesson that your kids have taught you?
    Try to appreciate your life while it’s actually happening because before you know it, your littlest baby will be graduating from preschool.
  • How has your marriage evolved and changed since you had kids? How do you divide it all up?
    I don’t think there is really room for that here! My husband always says, “Remember when we used to sleep in on the weekends and then go have BRUNCH?”
  • How has your style evolved since you had kids?
    I seldom wear heels anymore.
  • Typical work day itinerary?
    5am: Up, reading emails. 6:30-8am: Feed kids breakfast, get them ready for school, drop them off. Then I have a 45-minute commute. These days if I’m not traveling I spend most of the day in meetings: goop by Juice Beauty marketing plans, sales review, cookbook shop, assortment planning, pop up shop… I leave the office around 6:30pm, home around 7:30pm, spend an hour with the kids and then put them to bed. Most days I just fall asleep with my girls at 8:30pm.
  • Typical weekend itinerary?
    I usually don’t have time to exercise during the week so on weekend mornings I always go to hot yoga. Sunday mornings we usually walk over to the farmers market, maybe have some other kids over to play, cook family dinner together. I travel a lot so on the weekends I really like to be at home.
  • Tricks for finding and integrating time for yourself?
    My husband is awesome about being home on a weekday night so I can go have a cocktail with a friend. I like to plan activities with my kids that I can enjoy, too—go on a hike, watch a movie, or hang out with friends who have kids so that we can relax while they play.
  • Best piece of advice you received when you became a mom?
    My dad told me: “The biggest professional challenge you will face is balancing career and children.” He didn’t have a solution for that one, but it has always helped me to know that he understood.

Photographer: Coliena Rentmeester
Hair & Makeup: Bethany Brill

Special thanks to:
Fire & Creme
Fawn Shoppe
Land of Nod – For all furniture

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