The Making of goop MRKT Amagansett
This summer we brought our sixth installment of goop MRKT to a place we always associate with the season: The Hamptons. Located in a century-old cottage in Amagansett, the space evokes the essence of a seaside European market, where locals shop for their daily provisions. “The idea was to create goop’s version of a general store, inspired by the ones you might find in English seaside spots like Cornwall or Devon, that carry everything from ice cream to stamps,” says goop Experiential Creative Director Brittany Pattner. “Our goal was to create a shop catering to all your summer needs.” Stocked with our favorite essentials, from clean skincare and wellness aids to bathing suits, party dresses, home décor, and a Despicable Me 3 x goop summer shop for littles, the market also offers daily deliveries of Eli’s Market Bread baguettes (a longtime GP favorite) and fresh organic veggies.
To bring the look and feel of a true British market to life, we tapped Charles & Co. Design Studio, a collaborative effort between Soho House alumns Vicky Charles and James Waterworth–who elevated the interiors of the historic space while respecting its original integrity. “The inspiration was led by the building, which is one of the oldest in Amagansett,” says Charles. “It’s so charming and so sweet.” To brighten the space, Charles chose a dusty pink Portola paint, Carleton V wallcovering, lighting by Urban Electric Co., rugs by both Woven and Merida–and anchored each room with expertly sourced antiques from Jennings & Rohn Montage. Landscape architect and Vogue contributing editor Miranda Brooks lent her vision to the gardens (including an organic vegetable patch). Read on to learn more about the inspiration and handiwork that went into the space–and come by to shop and say hello; we’re around through August 22.
The mud room is outfitted with hanging
herb bundles and gardening supplies.
To complement the building’s old-world
charm, Vicky Charles sourced a vintage
counter from a French store (genius).
Bronze sconces by Urban Electric Co.
illuminate the space.
Landscape artist and
Vogue contributing editor
Miranda Brooks, known
for creating romantic,
verdant outdoor spaces,
conceptualized the gardens.
We teamed up with our friends
at The Wooden Palate and
Despicable Me 3 to create this custom swing.
The idyllic, landmarked cottage is one
of the oldest in Amagansett.
Charles created the “cozy nook” in
the mudroom by covering the walls
with brilliant reclaimed wood
adhesives by Stikwood.
“The idea was to create goop’s version of a general store, inspired by the ones you might
find in English seaside spots like Cornwall or Devon, that carry everything
from ice cream to stamps.”
— Brittany Pattner, goop Experiential Creative Director
NYC gallery INVISIBLE-EXPORTS
curated each piece of art, all of which
was framed by Framebridge.
Cider Press Woodworks
built the custom white
shelving and farmhouse
table. Woven rugs,
layered atop Merida’s
jute rug, add texture.
How many goop
staffers does it take
to put together
a deck chair?
To brighten the interiors, Charles
chose Portola’s Angel’s Landing,
“a pretty warm pink.”
“The inspiration was led by the building. It’s so charming and so sweet.”
–Vicky Charles, interior designer
A selection ofDespicable
Me 3 x goop loot for littles.
A mix of goop essentials, including Tory
Sport, Lou & Grey, and goop Label,
curated specifically for the MRKT.
The goop gang: Britt,
Christine, Ivy, Melanie, Ann
Hazel, and Lori.
Pattern play: George Smith chairs and
Carleton V wallpaper strike the
perfect balance of English and
Special thanks to our vendors:
Charles & Co., Miranda Brooks, George Smith, Cider Press Woodworks, Carleton V, Merida, The Urban Electric Co., Stikwood,
Jennings & Rohn Montage, Portola Paints & Glazes, Woven, INVISIBLE-EXPORTS, Tod’s.
Shop the Story
EAU DE PARFUM: EDITION 02 – SHISO goop, $165
KIN THE LABEL
GENUINE PANAMA STRAW HAT WITH
NAVY GROSGRAIN RIBBON goop, $200
MADRID SANDAL goop, $79.95
The Organic Pharmacy
SELF TAN goop, $69
CHRISTINE BRETON STRIPE SHIRT goop, $180
KALA AVA KAFTAN goop, $180
- La Ligne WEEKENDER goop, $165
WOVEN COLLAPSIBLE RICE BELLY
BASKET – ZIG ZAG goop, $46
goop by Juice Beauty
DISCOVERY SET goop, $125
GARDENISTA: THE DEFINITIVE GUIDE
TO OUTDOOR SPACES goop, $40
PARADIGME BAG goop, $2,590
SLIMCAN METAL OUTDOOR
WATERING CAN goop, $120
Sien + Co
CHUNKY KNIT CENTER PILLOW goop, $280
ALL OVER SUNSCREEN PROTECT
BROAD SPECTRUM SPF 30 goop, $32