Style

3 Need-to-Know Labels New to the Goop Shop

Sure, here at goop we’re loyal to a few of our favorite brands like Stella McCartney and Nili Lotan, but that doesn’t mean we’re not constantly on the lookout for new labels to fold into our repertoire—and bring to The goop Shop. From the classic stripes and ultra-feminine separates from MDS Stripes to the minimalist-yet-functional carryalls from OAD, here are a few names to commit to memory.

  • OAD

    The Designer: Sydney Suh-Lee launched her NYC-based brand of less-is-more leather accessories in 2015, branching out from a design pedigree that included stints at Calvin Klein and Kate Spade. The thing to take away about her bags is that they’re small but mighty, as she incorporates ingenious tricks like convertible designs that make each minimal-chic bag deceptively utilitarian.

  • Look For: The Prism, a hands-free mini-satchel with an adjustable strap in a soft pebbled leather. (The magnetic snap closure is genius.) SHOP NOW »

  • 3 Need-to-Know Labels New to the Goop Shop OAD
    ZIP SATCHEL goop, $485
  • 3 Need-to-Know Labels New to the Goop Shop OAD
    PRISM SATCHEL
    TOTE goop, $495
  • VIS A VIS

    THE DESIGNER: Seoul, Korea-based designer Yon Hui Choi launched this line of reimagined utilitarian wardrobe essentials in 2015 (starting with an exclusive collection for Barneys New York). We instantly fell in love with her take on the trench coat—the friendly price point is especially pleasing considering the last-forever quality.

  • LOOK FOR: The cotton twill Voyager Trench Coat, which has smart details like a feminine collar, slit back, and a double-breasted front closure in classic beige or black. SHOP NOW »

  • 3 Need-to-Know Labels New to the Goop Shop Vis a Vis
    VOYAGER
    TRENCH COAT goop, $995
  • 3 Need-to-Know Labels New to the Goop Shop Vis a Vis
    VOYAGER
     TRENCH COAT goop, $995
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