- Mon-Sat: 10am-7pm
- Sun: 11am-7pm
Cynthia Rowley is something of a Montauk OG (she’s been surfing out here with her family for years), and the same could be said for her boutique, which opened up back in 2010. Her collection of beach-ready pieces includes everything from graphic, color-blocked rash guards, to sporty swimsuits, to cover-ups, and even one downright chic-patterned soft-top surfboard. For the 2017 season, Rowley is hosting an edited selection of the her favorite oils, sunscreen, and potions from CAP Beauty. A bonus: Sagtown Coffee will be on hand to brew iced coffee on the go.