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Over the past few years, this lingerie boutique has grown and opened up several shops all over the city. It turns out there was a real hole in the marketplace when it came to lingerie: A place where you can find pretty lingerie that you don’t feel silly wearing everyday, which means a tasteful mix of brands like Bordelle, Stella McCartney, Cosabella, and Princesse Tam-Tam, in both basic nudes and bright colors. There’s also a location in Soho and the Upper East Side.

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