goop Label: the December edition
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Our Favorite London-Based Designers

STELLA MCCARTNEY CROPPED LEOPARD COAT, goop, $2,065; ALEX MILL END ON END SCHOOL SHIRT, goop, $160; M.GEMI SNEAKER WITH ANKLE DETAIL, goop, $278; JANESSA LEONE EMINA HAT, goop, $230; LENA WALD LARGE GOLD PYRAMID RING, goop, $3,400

Our Favorite London-Based Designers

There’s a lot to be said for the richness of British fashion: It’s rooted in classic tailoring techniques yet refreshingly innovative at the same time. Our go-to favorites, below, range from the timeless heritage brands that never go out of style, to the flock of eclectic young designers making a name for themselves both at home and across the pond.

Hunter

A good chunk of what we love about British fashion is of utilitarian origin. Case in point: Hunter’s rain gear. It rains a lot in the UK, hence the premium on Wellington boots, aka Wellies, as well as raincoats of impeccable, long-lasting quality that result in the kinds of enduring must-haves that become hand-me-downs…

Vilshenko

Inspired by her mother, who handmade clothes for her family, Russian-born Olga Vilshenko launched her eponymous line in 2011. By splitting her time between London and Moscow, she’s developed an aesthetic that melds two major cultural influences—brocades and intricate embroidery with Victorian ruffles, lace, and broderie anglaise. As a result, each piece is delicate, pretty, and classically feminine, yet impeccably tailored and unmistakably modern.

Burberry

Founded in 1856, Burberry is inarguably Britain’s most notable fashion export. Today, thanks in part to chief creative officer Christopher Bailey, who teamed up with former CEO Angela Ahrendts to bring the house into the 21st century without sacrificing an ounce of integrity, this quintessential British brand is still going strong. Everything from the classics—the iconic trench, leather Chelsea boots, and tartans—to the cool, of-the-moment designs that run the gamut from artful, watercolor prints to studded-leather everything, is quality through and through.

Topshop

Topshop put High Street on the map with its house line of comfortably priced on-trend pieces and runway-to-retail collection, Topshop Unique. The brand started in the basement of a department store in 1964 and made its way, decades later, to London Fashion Week, thanks in no small part to collaborations with the likes of Christopher Kane and Kate Moss. While the first U.S. store didn’t open until 2014, word crossed the pond well before that.

  • M.i.h.

    London-based M.i.h. is a family affair redux: Originally “Made In Heaven,” back when Tony O’Gorman and his wife, denim model Chekkie Lonsdale, launched the line in 1969—they were instrumental in the ’70s denim blow-up—their daughter Chloe Lonsdale relaunched the brand in 2006 with the same dedication to incredible denim. She’s since expanded to a full line of (gorgeous, supremely wearable) separates we simply can’t get enough of.

  • Our Favorite London-Based Designers M.I.H. Niki Shirt goop, $350
  • Our Favorite London-Based Designers M.I.H. Parra Skirt goop, $295
  • Our Favorite London-Based Designers M.I.H. Superfit
    Marrakesh goop, $245

Emilia Wickstead

London-based designer Emilia Wickstead launched her eponymous label in 2008 after cutting her teeth at global fashion houses Giorgio Armani, Proenza Schouler, and Narciso Rodriguez. Since then, she’s become known for craftsmanship—a quality her richly textured coats, perfectly tailored dresses, and chic separates have in spades. Vibrant color and impressive prints are her specialty, many of which are modern reinterpretations of the classic English liberty print (dense, vivid florals).

Erdem

The UK’s textile manufacturing heritage includes a treasure trove of elaborate prints—florals in particular—yet, somehow, Montreal-born, London-based Erdem Moralioglu manages to redefine the motif again and again. Well-tailored closet staples come in hyper-modern floral prints—in unlikely, artfully quirky color combinations, the kind that clash yet somehow work at the same time.

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