goop mag #10

    Judging by the recent collections, sportswear is going to be influencing how we dress for the next two seasons at least. We asked SSENSE, one of the coolest and most forward websites around, to show us how to get a jump on this trend.

    We went to Copenhagen on a whim and were dazzled by the Hays, the super cool husband/wife team who are at the forefront of Danish design.

    Also, a teeny NYC food update, etc.



    This week’s goop collaboration

    This section is sponsored by

    Street Luxe

    We’re feeling inspired by the dressed down, sporty aesthetic of street wear championed by fashion bloggers and models off-duty. So together with SSENSE, we’ve pulled together some "luxed up" options from a trend that's garnered cult status.

    Our inspiration

    Photos: Tommy Ton / Trunk Archive

    The Trophy Sweater

    High fashion meets pop culture with the iconic Givenchy sweatshirt. Keep it casual with tailored shorts and high tops.

    Switch it: Dress it up and tone it down...

    Track Side

    A sporty alternative to black pants but just as chic, and getting ahead on next season's mules.

    Switch it: Studs, gold, texture

    The Bomb

    A street luxe staple, the bomber jacket is reinterpreted in color blocking neoprene, and paired with some contrasting texture.

    Switch it: For a night out


    A cool take on boyish charm, add high shine and statement jeans.

    Switch it: Boy meets girl

    SSENSE Playlist

    Here's what the team from SSENSE are listening to...

    “Hold On, We’re Going Home” by Drake

    “Against a Wall” (ft. Lofty 305) by Ryan Hemsworth

    “Help Me Lose My Mind” (ft. London Grammar) by Disclosure

    “Kathy Lee” by Jessy Lanza

    “Brenninstein” by Sigur Rós

    “Enemy” by Kelela

    “Mr. Cake” by Ikonika

    “It’s Time” by Zomby

    “Wavvy” by Mykki Blanco

    The Hays on Design

    We met with husband and wife Rolf and Mette Hay at their eponymous design store HAY House in the center of Copenhagen. Their company is producing some of the best work and collaborations in design today and we were curious to learn about their ethos and motivations. Young – Mette is 34 and Rolf is 45 - they are chic in a laid-back manner and excited about the brand they started 11 years ago with the founder of Danish brand Bestseller, Troels Holch Povlsen. Rolf runs the furniture division while Mette heads up accessories – all in conversation with one another. Oh, and they’re really nice too. Below, a conversation with the couple at the vanguard of today’s design scene.

    Q: How did you get started and what was the original vision for Hay?

    Among its other stores in Europe, HAY House is the brand's showpiece.

    Mette: We met when we were working together at Gubi... At the time, they represented Cappellini (along with many other brands) in Denmark and we both loved the products, but most of them were out of our reach – too expensive.

    Rolf: There were a lot of people who, like us, could understand the design philosophy and universe of the very high-end design brands but could not afford them. And it’s not always the wealthiest people who have a strong feeling for design.

    Mette: We wanted to produce design at affordable prices. That was really your [Rolf’s] dream.

    Rolf: We are focused on high quality and on products with a strong design profile. Sometimes it’s a very good, innovative idea and sometimes it’s a slight tweak to a design that makes all the difference. These have been our main considerations from the beginning.

    We opened a store in Antwerp recently and it was a fantastic night - packed with people. It's a young crowd and one of the ideas we had originally was to supply our own generation with design products. Our furniture is not inexpensive. You can have a nice vacation for the price you pay for a sofa here. But if good design is a priority, it's within reach.

    Q: As product designers do you find that you want your work put into use and not locked up in an impossibly expensive store or gallery?

    Rolf: It’s interesting, the platform for contemporary design - if you go back in time - was the Bauhaus in Germany (where functionalism came from). The core philosophy was to take advantage of new technologies and make products accessible to as many people as possible.

    Charles and Ray Eames’ design for the Low Cost Furniture exhibition at MoMA.

    In fact, some of Charles and Ray Eames’ furniture was made for a design competition at MoMA called Low Cost Furniture. Designers like the Eames, Mies van der Rohe, Le Corbusier, Arne Jacobsen - they were really very concerned with supplying as many people as they could with their designs. Of course, it’s ironic that this furniture ended up being some of the most expensive in the world. It is not in line with their original idea.

    Q:We see such great design coming out of Nordic countries. Why are those great Bauhaus principles still alive here more than anywhere else?

    Rolf: At the moment there is something in the air, basically in Denmark. When we started 11 years ago, the innovation in Danish design was very weak. The industry relied on the products from the 50’s and 60's.

    I remember Wallpaper did an issue on Danish design and I remember Tyler [Brûlé, the Editor-in-chief at the time] said that the interesting thing about Denmark is that every child on the street knows who Arne Jacobsen is. So this is something that is extremely unique to Denmark.

    An example of Arne Jacobsen's work - room 606 at the former SAS hotel.

    Mette: I also think you spend a lot of time making your house nice in Scandinavia. You don’t go out as much as people do in other countries. You invite people over instead of inviting them out.

    This week’s goop collaboration

    Q: We hear you have a hotel design on the horizon...

    Rolf: How did you hear that?...

    Yeah, it is a fantastic challenge. We were asked by a Danish hotel chain to do a hotel in the second biggest city in Denmark. It will be ready in July 2014. It’s everything from furniture to textiles to cushions...

    When we accepted we were thrilled but it has been a big challenge because we’re not just supplying products, our name is on the hotel in a way. And it’s very much a collaboration between two companies. It’s very specific - down to what we need for the room.

    A challenge has been to make the hotel cozy. Honestly, I’ve never been to a chic design hotel where I felt at home. I saw the new Ace Hotel in Shoreditch [London], it’s quite nice. It has something. It’s not easy to get this. For Scandinavian furniture it’s difficult to be cozy - like a razorblade, the simplicity can also be killing in a room. That’s also why textiles and carpets from Marrakesh and India have been so important to us.

    Q: You have done so many collaborations with some of today's most talented designers, was this always part of the plan for HAY? Who are you currently excited to be working with?

    Originally, the designs were ours and in collaboration with external designers - mostly Danish. We never had a plan to work exclusively with Scandinavian people but if we had called the Bouroullecs [Erwan and Ronan] 10 years ago and asked them to collaborate, they might have said no.

    It’s a matter of how you grow and how you manage things. We have always wanted to work with designers all over the world, and now we are. We're working with Stefan Diez from Germany, Big Game from Belgium, Lucien Gumy from Switzerland, Inga Sempé from France, Lex Pott from the Netherlands, Clara von Zweigbergk and Shane Schenck from Sweden and Doshi Levien from London, to name a few.

    "Pivot" shelf by Lex Pott.

    Stefan Diez' "New Order" shelf.

    Lucien Gumy's shelf for WRONG for HAY.

    Clara von Zweigbergk's "Kaleido" trays.

    Big Game's BEAM Coat Hanger prototype.

    Mette: We are also still working with Scholten & Baijings. When I first saw their work, it was all made by Dutch suppliers and it was so expensive. So, about 4 years ago, I approached them to do something at a lower price. The first products were the bed linen, the tea towels and the two types of rugs we have with them.

    A few of the textiles that HAY and Scholten & Baijings have produced in collaboration.

    I really love doing things with people who continue to surprise me. Sometimes, when I give Carole and Stefan [of Scholten & Baijings] a new approach and I have something in mind, they’ll bring it back tweaked just a little bit more than I expected. It’s so nice to be overwhelmed with something new.

    I’m also working with All The Way to Paris, a graphic design agency with an office near us. They just designed a new series of patchwork quilts that we’re going to do with them. I love meeting with them and the chemistry is nice.

    Some of All the Way to Paris’ work for HAY.

    Rolf has also been working with Ronan and Erwan Bouroullec. We collaborated on a chair design for the University of Copenhagen with them and are pleased because it came out so well.

    The "Copenhague" chair with the Bouroullecs.

    Rolf: We work with the Bouroullecs because they are extremely good at what they do. For us, we consider them to be the most important designers of our time. They are still young but perhaps in 10 or 15 years, they will be on a level with Ray & Charles Eames.

    Don’t overestimate the importance of having a famous name attached to a product, though. If it’s a bad product, made by a famous designer, it will not sell. A lot of our customers just buy what they like.

    It was and is very important to us that it’s not so much about who you are but about what you do.

    Q: Tell us about WRONG for HAY, how are the two brands different?

    Sebastian Wrong has a new range of products called WRONG for HAY. This photo is from the recent presentation during London Design Festival.

    Mette: We met Sebastian Wrong and really liked him. He’s a nice person and has a great eye for finding designers. So we started talking about doing a series of lights, but our conversation led into a collection of a whole series of things.

    Rolf: So now we have two brands. Some thought we’d do a high-end collection together because of all the incredible work he’s done with Established & Sons. It’s not that, because what Sebastian finds so interesting about us is our values - making design accessible.

    Mette: Personally, I think there are products that could have been HAY products and there are products that could not have been HAY.

    Q: Do you see yourselves as curators?

    Mette: Yeah

    Rolf: Yeah...that’s nice.

    Fall Eats, NYC

    Shalom Japan



    This hybrid between Aaron Israel (former sous at Torrisi) and his wife Sawako Okochi (former sous at Annisa) opens in South Williamsburg. The Matzo Ball Ramen (pictured) is beyond.

    New Spanish big-hitter
    (a stone’s throw from Colicchio & Sons and Del Posto) by Boston’s Ken Oringer. The tapas menu, like the space, is vast and ambitious.

    Somewhere we’ve been wanting to try forever and really glad we did - tiny Japanese on West Houston that you can easily walk right by. Excellent sushi, excellent value. Don’t miss the radish/toro nigiri.

    ABCopenhagen, Denmark

    On a recent trip to Copenhagen, wanting to find out what makes this beautiful city tick, we detected several overarching patterns and came up with (almost) an entire alphabet. Below, an appreciation of the city's quirks.

    A is for...

    B is for...

    C is for...


    Even the airport is striking, a perfect introduction to a city where modern, clean design prevails.


    Black leather motorcycles and even curtains… There’s something about this Viking culture - they just know how to pull it off, wearing it head-to-toe and even painting their houses black. Black is beautiful.


    Clever design abounds: from the doormats that indicate exactly where your foot should go, to the train seats with adjustable headrests, to the street lamps suspended on a network of electric cables, thus eliminating the need for lamp posts.

    D is for...

    F is for...

    H is for...


    Did you know Walt Disney visited Tivoli Gardens? He must have been inspired by his trip, from the weeping willows in the parks (you can see them in his movies’ landscapes) to all the royal iconography.


    There are flowers, bows and ribbons on doors, windows, gates everywhere.


    The heart is an icon you see on coins, in the royal palaces and around the city.

    I is for...

    K is for...

    L is for...

    Indoor Plants

    The Danish spend so much time indoors that they know how to spruce things up with cacti, succulents and more.


    There are gorgeous ceramics stores all over the city. The stand out is Inge Vincents’ studio/store full of impossibly delicate vases, cups and containers.


    Many legendary designers like Poul Henningsen and Arne Jacobsen lived in Denmark in the 50's and 60's. It’s no wonder they appreciate a good lamp.

    M is for...

    N is for...

    O is for...


    So many buildings in the city are painted in shades of this rich, deep yellow color.

    No Big Deal

    Everywhere you turn, you see classic design pieces in use. The guards’ stools at Amalienborg - the royal palace - are Alvar Aalto, for example. Or, room 606 at the SAS Hotel (now a Radisson) is Arne Jacobsen’s total design.


    How the heck do you pronounce this letter of the Danish alphabet?

    P is for...

    R is for...

    S is for...

    Pretty Graffiti

    Even their street graffiti is pretty.


    This part Canadian part Danish band is producing a Sade-like sound we love. And, we spotted the hottie in their music video at the market on Israels Plads.


    At first you freak when the shops are all closed by 2:30 pm on a Saturday (Lørdag), and then you settle right into the enforced relaxation. No shopping, working, doing, period.

    T is for...

    U is for...

    V is for...

    Tiny Furniture

    Kitchen appliances are all about 1/2 to 3/4 the size of a regular US appliance.


    Do they know something we don’t? We spotted so many comfy-looking underwire-free bras.


    Vertical stripes everywhere: in neon shop signs, painted on the walls, in the architecture, etc.

    W is for...

    X, Y and Z


    There's a real appreciation for white and its many shades and tones here.

    This week’s goop collaboration
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