Q: Why did you decide to create this, can we say, virtual museum?
"Real museums need an enormous investment and the assurance that they will exist for years, even decades, and in a perfect way. This is difficult to achieve in today's economy. So I asked myself if it would be possible to create a vast computer-generated museum?
We have kept an organized archive since the seventies that represents an enormous testimony from these years. With expert designers, I was able to create an architecture that belongs to Italy and especially to Rome, Valentino's epicenter, which is described by light and shade, 'chiaroscuro', and at the same time is 'unbuildable' … an architecture only possible in a computer-generated world.
Animated galleries show a life's work, and hundreds of key dresses have been photographed revolving 360 degrees to show every line and stitch.
One click on the dress and the user can discover its history—who wore it, where, and when. Five thousand documents, photos, and 190 videos make up the Museum's database."
Q: How long did it take to create the Museum?
"Almost two years … but as I said, we have been preparing the archives for the past forty years."
Q: Tell us about the concept behind it—what have you included and what did you want to convey?
"I wanted to give a complete vision of Valentino's work, not just the dresses, but the world in which they were born. Fashion is very much a mirror of the times."
Q: You have spent so much of your life directing the business so that Valentino could create. When you look at these decades of beautiful dresses, how does it make you feel?
"I still discover things that I have not noticed or have just forgotten. But the real feeling is that I have been close to one genius, somebody with an idea in mind, to make women beautiful—and he was faithful to this and never came off this track."