Organic Avenue

    For all of us resolution detoxers who want to start the year anew, I have asked Denise Mari, founder and Executive Director, and Doug Evans, who later became the investor and CEO, of New York City’s fantastic Organic Avenue to contribute their knowledge. I discovered Organic Avenue a few years ago through a girlfriend who was about to do one of their fasts, and I joined her on the 5 day program. The result was pretty amazing and the juices and smoothies (esp. the coconut mylk and the cacao smoothie) were so delicious that I imbibe them whenever I’m in NYC. They make a cleanse easy with different degrees of gnarlyness and home delivery if you are in Manhattan. If you aren’t, like me, Denise Mari, the juice guru has given us some recipes for a DIY fast.


    Interview with Denise Mari, co-founder of Organic Avenue

    goop: How did you get started?

    Denise Mari:

    A: I started Organic Avenue as a health & wellness lifestyle company in 2002. In the early days, I ran the shop and the LOVE cleanse programs from my convertible living space where I also met with leaders in the cutting edge nutrition and healthy living sector and hosted gourmet raw food dinners. What started as a passion and vision to help heal the environment, people, and animals by creating access to delicious organic foods and other lifestyle products, education, and events has grown into a full service 24/7 company as the vision continues to unfold.

    goop: How does Organic Avenue work?

    A: Today we reach people on the web or via our in-bound call center in 3 retail locations in NYC (and more to come, stay tuned!), and at partner locations throughout the city. And we make all of our products fresh daily in our incredible new kitchen in Long Island City where we use state of the art hydraulic juice presses to minimize oxidation during the juicing process and where all production takes place in refrigeration — meaning that the food and juice keeps as much life-giving nutrition as possible all the way from the farm to the table.

    We are organic, vegan, raw, and soon to be OU Kosher certified. We are also choosy about our ingredients, we bottle in reusable glass and compostable non-petroleum plastic, maintain cold-chill freshness at every step. Finally, we provide a space for community in our stores and with events and discussions at our new event space, The Space of LOVE* (116 Suffolk Street, NY, NY).

    goop: What’s the philosophy behind your detox program?

    A: Each cleanse reflects our belief that improving health and the planet through diet and lifestyle choices doesn’t have to be hard if it’s convenient, delicious, and combined with the right information and support. I want it to be easy for us all to transform the planet together, one action at a time, so it’s important to lower the perceived barriers of taking good care of yourself as a first step. And that does not have to just mean the occasional detox — clean, beautiful food and vibrant health can be a lifestyle. We support ongoing abundance by offering monthly and annual juice plans with in-store and home delivery options as one way to add beautiful live juice into the everyday, even when not on a specific cleanse program.

    goop: What are the benefits of your detox programs?

    A: At Organic Avenue, we believe that when people make the choice to increase the amount of clean, beautiful, living foods into their diets, that translates into vibrant health and greatly improved well-being for people and the planet. This vibrancy can take the form of weight loss, increased vitality and energy levels, a more youthful appearance and glow, or improvement toward other health and wellness goals. For us, the foundation of a healthy diet is based on the elements of LOVE* (*

    One of my favorite cleanse programs is our LOVE*young Cleanse, influenced by noted nutritional advisor, best selling author of The Ph Miracle, and a teacher of mine, Dr. Robert Young. All of the juices, waters, and foods in this program promote high alkalinity, which is one of the most powerful things we can have do to avoid illness and increase energy and our natural youthful radiance!

    A day of cleansing to boost alkalinity can look like this:

    Detox recipes from Denise Mari,
    founder of Organic Avenue

    First thing in the morning

    Wake up your system with a trio of elixirs in any order — just down the hatch!

    • Combine 8 oz. of pure alkaline water with Organic Avenue's Alkalizing Salts, a powerful alkaline boost from Dr. Young
    • 1 oz of pure aloe vera juice to improve bowel regularity and increase nutrient absorption
    • 1 oz of chlorophyll, diluted with up to 8 oz. of purified water to oxygenate and boost nearly every major body system

    Mid morning

    • Mix a scoop of Organic Avenue's Green Powder with 1 liter of pure alkaline water for energy and a raw organic anti-aging boost
    • After 20 minutes it’s time for a fresh pressed green juice. My favorite is a simple blend we call YoungLOVE* (see recipe below) that is just juiced cucumber, spinach, and celery. Remember to chew your juices — sip, enjoy and no gulping!

    Lunch time

    The basic building blocks of food are carbs, plant based proteins, and fats, so for lunch enjoy healthy sources of each that also support the cleansing process:

    • Lemon Lime Shake (see recipe below) with citrus, coconut, cucumber, and avocado
    • Young Alive Green Shake (see recipe below) — green juice blended with avocado, flax oil, and Himalayan salt
    • And another liter of water with Organic Avenue's Green Powder to keep the plant-based energy going


    • Time for some nutrition with an extra flavor kick — enjoy some raw soup like carrot ginger soup (see recipe below) featuring carrots, ginger, and orange juice.
    • And make time for another green juice, on the Love Young cleanse it would be the MellowLOVE* (see recipe below) — cucumber, parsley, celery, romaine lettuce, green apple

    Early evening

    Give your body some ruffage to aid its nightly sweep. A simple salad of raw, organic ingredients (see recipe below) is a satisfying and delicious end to the day. Add your favorite raw vegetables or even organic edible flowers for something a little special — because cleansing is not about deprivation, it’s about abundance of health.

    Later evening

    Drink only water or herbal tea after 9pm, and allow yourself to go to bed early if possible to give your body extra time for house-keeping. Look forward to waking up knowing you gave your body amazing nutrition, a break from new toxins and the support to clean up old ones.

    Be sure to drink plenty of pure alkaline water throughout the day, take time throughout the day to notice your stress level and your breath and make adjustments if possible, get out and get active — even if you only have a few minutes to spare, and start again the next day. Try for 5-7 days, and feel free to rotate some different raw organic vegetables into the recipes to keep it interesting and delicious.

    Some people are intimidated by green juice, but there is just nothing else like it to get clean at a cellular level and start the year off right with energy and clarity. If you have a juicer and a good blender you can easily make the essentials of this program for yourself at home. Look for ingredients like aloe vera juice, chlorophyll, and alkaline water at your local health foods store or order the At Home Kit. If you are in NYC and prefer the convenience of delivery call 212.334.4593.


    Notes before you begin:

    Since organic vegetables vary in size and juice content, servings vary and it is best to juice each vegetable separately and then mix the final recipe by volume. Wash all vegetables thoroughly in purified water to prevent any grit or off-flavors in your juice or shakes, and use a salad spinner to dry leafy greens.

    YoungLOVE* Green Juice

    Makes 2 servings

    • 12 oz celery juice (¾ of whole bunch or ¾ lb celery)
    • 12 oz spinach juice (1 whole bunch or just under 1 lb spinach)
    • 12 oz cucumber juice (1 large or ¾ lb cucumber)

    MellowLOVE* Green Juice

    Makes 2 servings

    • 6 oz spinach juice (½ bunch or just under ½ lb spinach)
    • 8 oz celery juice (½ bunch or ½ lb of celery)
    • 6 oz cucumber juice (½ large or 1/3 lb cucumber)

    Lemon Lime Shake

    Makes 3 servings

    • 1½ Hass avocado, roughly chopped
    • 1 large cucumber, roughly chopped
    • 1 ½ c young Thai coconut meat, roughly chopped
    • 4 c young Thai coconut water
    • ¼ oz Stevia powder
    • ½ c lemon juice
    • ¼ c lime juice
    • Small pinch of Himalayan salt

    Combine all ingredients in a high-power blender such as a Vita Mix and blend well until completely smooth.

    Young Alive Green Shake

    Makes 2 servings

    • ½ large cucumber
    • 1 oz lime juice
    • 6 oz grapefruit juice
    • 1 Hass avocado
    • ½ lb spinach
    • 4 oz raw coconut milk

    Combine all ingredients in a high-power blender such as a Vita Mix and blend well until completely smooth.

    Carrot Ginger Soup

    Makes 2 servings

    • ¾ lb carrots (about 2½ carrots), roughly chopped
    • 1 c coconut meat, roughly chopped
    • 1½ Tbsp shallots, diced
    • ½ c coconut water
    • ½ c orange juice
    • ½ clove of garlic
    • 1 Tbsp minced ginger
    • 1 Tbsp miso
    • Pinch of cumin

    Combine all ingredients in a high-power blender such as a Vita Mix and blend well until completely smooth.

    Young Love Salad

    Makes 2 servings


    • 2 oz baby arugula
    • 2 oz baby spinach
    • 3 oz mixed baby greens
    • 1 yellow squash, cut into thin strips
    • 1 zucchini, cut into thin strips
    • 1 c broccoli florets
    • 1 c cauliflower florets
    • ¼ carrot, cut into thin strips
    • 12 cherry tomatoes, halved


    • 4 oz extra virgin olive oil
    • 1½ oz lemon juice
    • 3 oz shallots, diced
    • 1 tsp fresh tarragon, chopped
    • Pinch of mustard seed
    • Pinch of black pepper
    • Pinch of Himalayan salt

    1.Wash all of the baby greens to remove grit and use a salad spinner to dry thoroughly.

    2.If you have a mandolin, it is best used for cutting the vegetables into thin strips. If not, you can use a knife to cut sticks of the carrot, zucchini and squash.

    3.To make the dressing, place all ingredients in a high power blender such as a Vita Mix and blend until smooth.

    4.Toss all the ingredients together with 6 oz. of dressing to coat all the greens.

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