goop mag #11

    Dedicated to anyone who loves oysters as much as I do, this issue chronicles a totally dreamy trip through the shores of West Marin, California, where the oysters are in glorious abundance. Any takers? Sigh.

    The Make this week comes from cheeky, lovely Jessica Seinfeld, who has written a definitive guide on how to put down your fear, and pick up a knife in the kitchen. The book humorously holds your hand through preparing its delicious and accessible recipes. Score. Give it to your friends who can't cook (yes, they can!).

    My old friend Richard Sinnott (Creative Director of Accessories at Michael Kors) was referencing how essential vintage fashions are to modern designers, so we got to thinking it would be of service to round up some of the best of the best and ask the proprietors/curators for their favorite in stock looks.



    P.S. Oh, it's definitely your f@$*ing city.

    This week’s goop collaboration


    Oyster Hopping & Other Adventures:
    24 Hours in West Marin

    Marin map illustration

    Illustration by @rachelryle

    West Marin, just over an hour north of downtown San Francisco, is a gem in the bay area for anyone into food, nature and long drives through stunning landscapes. Our 24-hour guide takes you oyster farm hopping, cheese tasting, secluded lodging and more...

    The Drive

    The drive

    Set your navigation to 23240 California 1, the northern most point on the itinerary. The drive from San Fran to West Marin on Highway 1 is sinuous, but breathtaking. Put together a dope playlist and head out of the city in the late AM, against the traffic.

    Start the day at...

    Nick’s Cove

    23240 California 1 | 415.663.1033

    Nick's Cove

    A classic spot in the area (with a long history) for dining, drinking and cabin lodging on the water. Nick’s Bloody Mary, made with a secret spice blend and pickled bean, is famous in these parts.

    How to Shuck an Oyster

    How to shuck an oyster

    A look at how the pros shuck here in West Marin. Special thanks to Drake’s Bay for the tutorial. #savedrakesbay


    Make sure to take extra care with your knife when shucking, with the blade facing away from you. Also make sure your oysters are scrubbed clean (most of the oyster farms do this for you).


    Using a clean towel or glove, hold the oyster down with one hand with the opening facing away from you. Stick your oyster knife through the back of the oyster (the hinge) with the blade angled down. Twist the knife upward to pop the hinge.


    Slide the knife along the length of the shell at the opening and twist the knife again at the opposite side to remove the top shell.


    Starting on the left, sweep the knife underneath the oyster to loosen the meat from the shell. Check for any pieces of broken shell and remove, being careful not to lose too much of the liquid. Serve on ice with horseradish, mignonette and/or cocktail sauce.

    Oyster Hop Along Highway 1

    Hog Island Oyster Company

    20215 Highway 1 | 415.663.9218

    Hog Island Oyster Company

    Begin at one of the most famous farms in the area. You’ll usually have to book ahead to shuck-your-own at the picnic tables, and a reservation includes a grill and all the oyster apparatus you may need. On the weekends, they open up their oyster bar called The Boat, where they serve shucked oysters, wine, beer and local cheese.

    The Marshall Store

    19225 Highway 1 | 415.663.1339

    The Marshall Store

    Grab a stool outside overlooking the bay and try their specialty, the grilled oysters. Since it’s a store, not a farm, they source their oysters from the other farms, just minutes away and serve them up along with other lunch fare and provisions.

    Tomales Bay Oyster Company

    15479 Highway 1 | 415.663.1243

    Tomales Bay Oyster Company

    Perhaps the most bare-bones spot on today’s agenda, this oyster farm also offers clams and mussels from its namesake bay. Buy oysters from the counter by the dozen (or 50) and shuck them yourself on picnic tables at the water's edge.

    Take a Hike

    Tomales Bay Trail

    Golden Gate National Recreation Area

    Tomales Bay Trail

    Drive just a few miles South on Highway 1 until you reach the Tomales Bay Trailhead to walk off the oysters in this beautiful state park. We recommend the westbound path, which leads you to the edge of Tomales Bay and the Ecological Reserve.

    Check in

    Manka's Inverness Lodge

    30 Callendar Way | 415.669.1034

    Manka's Inverness Lodge

    Photos: Alexis Swanson Traina

    Time to stretch your legs and relax before going back out for the evening. Check in to this magical lodge in the woods, surrounded by pine and redwood trees on the edge of the Tomales Bay. This is a true retreat. The themed, private cabins are the creation of the unique Bay area tastemaker, Margaret Gradé and her partner Daniel DeLong, and feature bedside fireplaces, claw-foot tubs, carefully-selected antiques, in-room massages and locally-sourced breakfast.

    This week’s goop collaboration


    Dinner at...

    Sir + Star at The Olema

    10000 Sir Francis Drake Dr. | 415.663.1034

    Sir + Star at the Olema

    Even if you don’t do our full 24 hours, come here. The same owners as Manka’s Inverness Lodge (you’ll tell immediately by the beautifully haunting aesthetic running through each place), Margaret and Daniel re-opened their restaurant in this new location after a fire shut down the original. The menu (we recommend the ‘O Yes’ chef’s tasting) is full of decadent, locally-sourced dishes.

    Breakfast on the Beach

    Chicken Ranch

    off Sir Francis Drake Blvd.

    Chicken Ranch Beach

    Get an early start and take your breakfast to go to enjoy it under the sun at Chicken Ranch Beach, less than a mile away (drive north on Sir Francis Drake Boulevard – once you pass Pine Hill Drive on your left, you'll see the beach on your right). Hidden behind a small bridge, if you come at the right time, it feels like your own private beach.

    Have a few more oysters at...

    Drake's Bay

    17171 Sir Francis Drake Blvd. | 415.669.1149

    Drake's Bay
    Red flower

    Red flower sprouting amongst the grey brush. #nofilter

    The ‘driveway’ into Drake’s Bay Oyster Company is so stunning it deserves its own section.

    Drake's Bay

    Time may be running out to visit this third-generation oyster farm due to a lease dispute, which the community is banding together to oppose. This is a truly special place. Get your oysters shucked for you or DIY for half the price in a location that feels like the end of the earth, in the best possible way. #savedrakesbay

    Heading back south towards the city, stop at...

    Point Reyes Station

    Point Reyes Station

    This almost surreally quaint and charming town center summons a simpler time. Check out Toby’s Feed Barn, which has been family-owned and operated since 1942 and includes an art gallery, coffee bar, yoga studio and really great farmer’s market. Other highlights include independent bookshop, Point Reyes Books, Cowgirl Creamery and a wonderful place for lunch...

    Lunch at...

    Osteria Stellina

    11285 State Highway 1 | 415.663.9988

    Lunch at Osteria Stellina

    This Italian restaurant features house wines on tap and a locally-sourced menu of elegant, rustic dishes (think conserved tuna in salads and slow-roasted tomatoes on pizzas). Since we haven't had enough yet, we go for the oyster pizza: Drake’s Bay oysters, local Straus cream braised leeks, lemon thyme and parsley.

    Save the cheese plate for...

    Cowgirl Creamery

    80 Fourth St. | 415.663.9335

    Cowgirl Creamery

    Photos courtesy of Owen Bettinger.

    Just steps away, Sue Conley and Peggy Smith founded Cowgirl Creamery in this renovated hay barn back in the 90’s. It’s a wonderful place to stop for regional artisan products and, of course, to build your cheese plate. Don’t miss their famous Mt. Tam triple cream cheese, made with nearby Straus Family dairy.

    The End

    The End

    The Can't Cook Book

    The third cookbook from our girl Jessica Seinfeld is out, written for a certain crowd - the Can’t Cooks – with over 100 foolproof recipes. Below are a few of our favorites from The Can’t Cook Book: Recipes for the Absolutely Terrified!.

    Jessica Seinfeld's book

    But first, a few words from Jessica.

    "Are you one of those people who screams in terror at the suggestion of cooking? Do you harbor guilt and shame because you know cooking costs less and is better for you, but still see it as a dreadful experience? Or are you just looking for new, simple recipes to get you in and out of the kitchen quickly, yet somewhat healthfully? Are you somewhere in between? I wrote this book for you. All of you."

    "Over the years, I've gotten lots of calls from friends asking me to get them through a meal. So often, I’m walking the streets of Manhattan, spouting off recipes and instructions. I realized I should give them recipes written just as I speak them –without tons of cooking jargon, only a few easy steps and without difficult techniques."

    "After writing and handing off these recipes, I asked my friends for follow-up notes on where they got tripped up. The seeds of the Can't Cook mindset come from those notes. Also, living with a Can’t Cook means I have a permanent lab rat in my husband in understanding what is difficult for even the most organized, thoughtful, and accomplished person (btw, "lab rat" is his term, not mine)."

    "I created this guide for those born without the culinary gene. I meant it to be the first cookbook for the beginner cook or the prequel to the cookbooks collecting dust in the kitchen. It certainly acts as a prequel to my first two books. All of these recipes are designed for your ease, comfort and success. Using just a few ingredients, little in the way of equipment and gear, and minimal steps and as little knife use as possible, I've got 100+ recipes in here just for you."

    "I've watched these recipes work time and time again for the most fearful kitchen-phobic novice. It's time to take the shoes and newspapers out of your stove. Let's fire it up, Honey. We're going in."


    Jessica Seinfeld

    Jessica Seinfeld
    Huevos Rancheros
    Stewy Shrimp
    Minty Sugar Snaps

    Copyright © 2013 by Jessica Seinfeld from THE CAN’T COOK BOOK published by Atria Books, a division of Simon & Schuster, Inc.

    *These recipes have not been tested by the goop test kitchen.

    The Fashion Archive

    We hesitate to call this a vintage guide because it doesn’t capture the essence of what the shops we’ve gathered below are. They are so much more than that. They are run by true obsessives, scholars, men and women who can spot a 1966 vs. a 1968 YSL women’s tuxedo on the street, who can call out a fake Chanel jacket from a sample of thread.

    Lily et Cie

    LA | 9044 Burton Way | 310.724.5757

    Lily et Cie in Beverly Hills may just be the original fashion archive, the store that made vintage acceptable, wearable and cool. Owner Rita Watkin, known to be notoriously prickly (to us she was a peach), is a true character with encyclopaedic knowledge of fashion. Her story: before founding Lily et Cie, she worked at Van Cleef & Arpels, Cartier, Valentino and YSL. One day, she inherited a prestigious collection of 20th Century fashion (that today rivals that of the Met and the Louvre) from a close family friend. She stored it for years until word spread and she finally opened up shop in the 80’s. On a visit years ago, we spotted John Galliano and his entourage (circa the Christian Dior years) taking notes and seeking inspiration.

    Picked up from Lily et Cie:


    LA | 8214 Melrose Ave. | 323.655.1960

    Cameron Silver and Christos Garkinos, aka The Dukes of Melrose, run a vintage store so revered in Hollywood that it had its own TV show on Bravo. In fact, Cameron has literally written the book on fashion. It’s name? Decades. Hand-picked items are displayed in their deluxe boutique in such a way that customers can truly see each piece for what it is – vintage couture. Cameron says it best, “When Decades opened in 1997, vintage was still rather socially unacceptable and people were turned off by wearing something ‘used.’ However, Decades educated the savvy fashionista that vintage is a modern way to differentiate your style and the edit has always been about 'vintage that looks modern.'"

    60's Norman Norell

    "There isn't a season that goes by that a designer doesn't reference the iconic Norman Norell mermaid gowns of the 1960's. Marc Jacobs recently showed several variations. Whether fully covered like a second skin or a more bare halter style, the flat paillettes look magically applied to the body in a very sensual manner that remains timeless nearly 60 years after this dress was designed. This is pure glamour."

    70’s Courreges

    "One of the big trends this fall is the introduction of the oversized bold pattern coat. Stella McCartney and Phoebe Philo have both proposed this fresh silhouette in recent collections. This is a late 70’s Courreges check coat that has the spirit of the current runway looks."

    Early 80’s Kenzo

    "Everyone’s mad for plaid this season, and the grunge-redux look can easily be luxe'd up with a vintage Kenzo shirt. I love this worn casually with jeans or a leather legging. Don't be afraid to wear it tied around your waist with a tank top for a rocker-chic vibe."


    LA | 8006 Melrose Ave. | 323.651.5516
    NYC | 217 Mott St. | 212.625.1374

    Resurrection’s stores in LA and New York are whitewashed, airy spaces with mid-century furniture scattered throughout. And then, of course, there’s the clothes which you can check out on 1st Dibs. Owners Katy Rodriguez and Mark Haddawy gather all the greats like Lacroix, Valentino and Westwood with an eye for some of their more colorful, over the top designs – true standout pieces you’d get props for wearing.

    Resurrection's Picks:

    Sui Generis

    San Francisco | 2265 Market St. | 415.437.2265

    Together, the words “San Francisco” and “Vintage” conjure visions of Haight Ashbury - thrift stores and marijuana memorabilia shops alternating endlessly. Sui Generis is not this. First an upscale vintage men’s store, they now also cater to women with a taste for classic pieces they can wear to the de Young Museum gala or the San Francisco Symphony.

    Miguel Lopez' Picks:

    90's Richard Tyler

    "This is simultaneously classic and modern, bringing to mind a time glamorized by the likes of Josephine Baker."

    60's Courreges

    "From early on, and throughout his career, Courreges was recognized for his quintessentially modern designs. Simple in design and classic in cut with its sheer sleeves and French cuffs adding just the right amount of detail."

    Ladybug Vintage

    Chicago | 519, 900 N. Michigan Ave., 5th fl. | 773.859.1493

    Stuart Mesires' Ladybug Vintage is Chicago's best vintage business. Without a brick and mortar store of her own, she sells at several boutiques (including space519 for her jewelry finds) and is available by appointment only. When you’re lucky enough to book some time with her, you will find a trove of bright (she loves color) pieces from Schiaparelli to Lilly Pullitzer. Her real passion, however, is jewelry. Bright, playful, statement pieces from Ciner, Yves Saint Laurent and Kenneth Jay Lane at prices that are fair to say the least.

    Stuart's Picks:

    80's Ciner

    "Perfect for this fall’s trend for long chains and coin jewelry. The length makes it very versatile and it can be worn alone or layered with other necklaces."

    1972 Napier "Fox in the Forest"

    "I love not only that it is fall-themed but that it is so whimsical and unique. It was designed by Eugene Bertolli for Napier in 1972 as part of their ‘Endangered Species Series’ – this is a Grey Fox."

    1967/68 Juliana

    "This necklace (and matching bracelet) is great for fall not only because of the trend for colored gemstones but because it's the perfect complement to fall’s midcentury fashion trend: nipped-waist coats, skirt-suits and full skirts."

    What Goes Around Comes Around

    NYC | 351 W. Broadway | 212.343.1225

    This go-to for the city's top stylists and vintage collectors was recommended to us by Alice + Olivia’s Stacey Bendet Eisner who says, "It's your absolute every day vintage with amazing rock and roll details at every turn!" Beyond clothing, it’s a resource for vintage lovers with furniture, styling and prop services too. If you just like the look, they also carry heritage brands like Levi’s Vintage Clothing and Miansai.

    Lucy in Disguise

    London | 48 Lexington St. | +44 20 7434 4086

    Founded originally by Sarah Owen and her sister Lily Allen, over the past few years, the store has made a name for itself providing excellent vintage pieces from the 20’s through the 90’s. The store updates on an almost daily basis (they have a fleet of hardcore buyers). Sarah organizes the shop by trend and occasion; right now it’s mainly plaid, grunge and a gradient of pinks. We recently spotted an Ossie Clark and Celia Birtwell print silk dress. We are in England, after all. There’s also a salon at the Lexington Street store if you’re looking for the appropriate decade’s makeup to complete the outfit.

    Sarah's Picks:


    London | 8 Golborne Rd.

    Kate Moss' favorite vintage shop in London. Owned by Fiona Stuart, Claire Stansfield and Steven Philip, the three co-owners of this hideaway started out trading on Portobello Road, giving them some serious street cred. Worth a visit for all the classics plus some pretty UK-specific 60's, 70's and 80's pieces – from old-school Ossie Clark and Vivienne Westwood to a great selection of rock T's.

    Steven, Claire and Fiona’s Picks:

    Anthony Price

    "I chose this piece because it to me is the ultimate cocktail/party dress. It's rock chic and once on the body it becomes very animated and sculptured in all the right places."
    - Claire

    90's Gucci

    "This is the perfect jacket for the Christmas party season. Wear with jeans, or a dress, it makes an outfit . And nothing beats Tom Ford at Gucci for glamour.
    Party on ..."
    - Steven

    80’s Yves Saint Laurent

    "This YSL dress with a theatrical harlequin print takes me straight back to the height of the 80's party days."

    Merchant Archive

    London | 19 Kensington Park Rd. | +44 20 7229 9006

    Owner Sophie Merchant was, until recently, a well-kept industry secret, helping designers (of brands we couldn’t possibly out) build their vintage archives for runway inspiration. In 2007, she took her skills in-house and opened her own, appropiately named Merchant Archive. At the store in Notting Hill, you'll find her immaculate vintage trove from Chloé, to Ossie Clark and more along with her vintage-inspired line upstairs. She has some exquisite finds for wedding shoppers as well.

    Sophie's Picks:

    20's jacket

    "I am a 20’s fan, I love the decadence of the era and this jacket has it in happy abundance but is still perfectly wearable. Wear with skinnies and a court shoe. Great for the sparkle of the coming season."

    70's Yves Saint Laurent

    "Fit and flare is so popular this season. It’s a bit of a 50’s trend but this 1970's skirt is a great shape and perfect when worn with a simple sweater."

    Merchant Archive

    This dress from Sophie’s line is a perfect example of her vintage-inspired yet perfectly current designs.

    Ruth Myers’ Top Vintage Sources

    Ruth Myers, a true vintage fiend and the costume designer for movies like L.A. Confidential, Emma and The Addams Family, gives us her top list of vintage dealers in the two cities she calls home, LA and London.

    "In London, I love the stalls in Alfie's Market. Tintin is incredibly classy, and the owner Leslie is a font of knowledge and has wonderful treasures, as does June Victor on the top floor. I also love the basement at Gray’s Antique Market off Bond Street, Portobello market on Saturday mornings and Annie's, Cloud Cuckoo Land and Dreamtime in Camden Passage, Islington."

    "In LA, I love Decades and also Polkadots and Moonbeams in West Hollywood and Playclothes in Van Nuys for great and fun stuff. American Rag always has some surprising gems."

    Images courtesy Photofest

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