For the mother-to-be

    In the past few months we’ve received lots of reader requests for a goop issue on pregnancy, and so we got to work on the subject. Below are all my essentials plus our most recent sources of inspiration for everything from wearable maternity clothing to putting together a nursery.


    The Nursery

    Jessica Wilpon Kamel, the co-founder and creative director of Edition01, lends us her mood boards and inspiration for the nursery and layette she's prepared for her own baby, who's on the way.

    “I’m a total website and blog junkie so when presented with the project of selecting the best places to shop for babies online, I only had to take my hundreds of bookmarked sites and begin the arduous and addicting process of editing! My husband even took the laptop away from me and told me I had to take a break from looking at baby products! I obliged, but then went straight back to it.”

    The Furnishings

    A dream nursery comes to life in this mood board that Jessica created.

    The Walls

    Some of Jessica’s inspiration for the walls to complement her nursery layout.

    The Layette

    A baby preparedness kit with clothes, swaddles, blankets and stuffed toys.

    Guidance and Inspiration

    Gentle Birth Method Dr. Gowri Motha and the Gentle Birth Method

    Gowri Motha is an obstetrician turned doula based in London who was invaluable to me during my pregnancy. After spending years delivering babies in UK hospitals, she came to understand that giving birth did not have to be as difficult and stressful as it can be for some, many times leading to cesareans that could have been avoided, etc. So, she developed a method of preparing mothers for giving birth called the Gentle Birth Method, which is described in her book and encompasses diet, gentle exercise tips, Reflexology, Creative Healing, Reiki, visualization, emotional preparation and more.

    Here’s a very relaxing foot massage from the book:

    This is a super easyfoot massage you can practice at home. For five minutes have a friend or partner massage your feet, giving you an all-round kneading. Work deeply on the tissues at the top of the feet firmly moving your fingers up and down the spaces between the bones. This can be done on the hands too.

    Dr. Gowri Motha teaches and holds private sessions at the Viveka Centre.

    Eat Right For Your Baby
    by Dr. Peter Adamo

    This book is based on Dr. Peter Adamo’s blood type diet, which takes his research on eating according to your blood type and applies it to pregnancy.

    The Glow

    This is a site that is a collaboration between Violet Gaynor, the senior fashion editor at InStyle and Kelly Stuart who is a photo director at Hearst. They feature beautiful photographs of cool moms and their kids and each post is full of personal tips for kids' clothes, beauty, kids' recipes and more. It’s very inspiring to look at and also full of useful ideas directly from one mom to another.

    Babble’s Week-by-Week guide

    Babble provides a guide for every single week of the pregnancy, with specific information for each particular week. It describes the changes you might be experiencing, tells you about how big your baby is inside your womb, and provides advice for each step of the way from other mothers.

    The Clothes

    A few of the brands that I like the most for pregnancy gear.


    HATCH is a fantastic collection of simple, incredibly cute and cool clothing that transitions well throughout pregnancy, meaning you can wear it when you’re at two months or nine months and about to burst (or even when you’re not pregnant). The spring collection is especially cute – flowing dresses, a trench that goes well with just about anything, an adorable jumpsuit...etc. HATCH gives Every Mother Counts $5 from each transaction on the site.

    Bellydance Maternity

    This site has a huge selection of clothing for expectant mothers including a brand called Nom, which makes super comfortable and wearable tops, bottoms and dresses, which I practically lived in while pregnant. Also, don’t miss Bellydance’s maternity denim selection.

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    A French brand of totally wearable, casual clothing. It has a laid-back and yet not slouchy aesthetic. Great straight-leg pants, airy shirts and shorts.


    JBrand has some of the best maternity jeans out there. They’re comfortable on the belly and nice and tight everywhere else. Wear their legging jeans with a flowing top and a cropped jacket on top and you’re set.

    Topshop Maternity

    And of course, Topshop is a good place to stop if you’re looking for a few pieces to liven up your wardbrobe affordably and get you through the nine months without your getting too tired of your closet.

    Beauty and Wellbeing

    Where possible, incorporate organic and natural products into your routine during pregnancy. Check out our Natural and Organic Skincare issue for more ideas on products that you can use while pregnant.

    Mama Mio

    A skincare brand created by four beauty experts who developed products for problem areas such as, their Boob Tube, a bust and neck firmer, Lucky Legs, a cooling serum, and Tummy Oil. They have an extensive line of special pregnancy products including their Congratulations Kit with O-Mega Shower and body creams and Tummy Rub oil. Their products are what they call “no nasties” in them, meaning no parabens, petroleum, phthalates, colorants, sodium laureth, sodium sulphates, synthetic fragrances or xenoestrogen.

    Perfect Prenatal Vitamins from New Chapter Organics

    This is an organic prenatal vitamin that I took during pregnancy that contains nutrients to maintain general health (and great hair and nails too).
    Find out more »

    Earth Mama Angel Baby Stretch Oil

    Earth Mama is a great line of products for expecting and recent moms – teas, balms, oils, and body butter, that all aim to make pregnancy and breast feeding more comfortable. I used their Stretch Oil and it worked for me.
    Find out more »

    Sheswai Lacquer

    There are plenty of nail polishes to choose from now that are formaldehyde-free. Sheswai comes in great colors and is free from the terrible three: formaldehyde, dbp, and toluene. Butter London, another favorite, does the same.
    Find out more »

    Tips on the Pregnancy Beauty Routine

    Melissa Schweiger, who recently wrote Belli Beautiful about baby-safe skincare, offers a few suggestions from her book on how to stay safe with your routine during pregnancy.

    1. "Instead of applying mascara at the roots of the lashes, apply it only onto the tips of the lashes."
    2. "Stage a ban on all synthetic perfumes. Instead, use essential oils (we love jasmine and citrus scents) and dab them onto your hair."
    3. "Rather than getting a single process hair color that sits on the scalp, opt for highlights instead. Or get an ammonia-free glaze to keep the grays at bay. But wait until the second trimester to do any hair coloring treatment. Our motto is ‘When in doubt, wait it out!’"
    4. "Stay away from finger bowls and foot spas at the nail salon. Instead ask for a waterless manicure and pedicure."
    5. "Swap your highly pigmented red lipstick for a gloss."
    6. "Shampoo every other time – or even every third time – you wash your hair to lessen the number of chemicals you’re putting on your scalp. And apply conditioner to only the ends of the hair."
    7. "Cancel your waxing appointment and throw away any depilatories or body and facial bleach. Laser hair removal is also a definite pregnancy no-no. Instead stick to good old shaving for the body and plucking or threading for the face."

    The Baby Kit

    And, when the baby arrives, a few of the practical things you’ll find incredibly handy in the first year.

    Organic Soft Toys

    You never know what the No#1 favorite toy is going to be but both Under The Nile’s Fruit and Vegetable Toys and Sage Baby’s Organic Baby Blanket Friends are serious contenders. They’re made from organic cotton so they make safe companions for sleeping, playing and chewing.

    Note: Once your child chooses its favorite toy, be sure to buy duplicates to avoid crises when and if the prized toy gets lost or left behind!


    A ridiculously cute eco-friendly diaper system. Choose one or two outer layer diapers that you can use over and over again and then replace the inner layer with biodegradable refills or washable cloth inserts (both viable eco options). The diapers come in lots of great colors and patterns.
    Find out more »

    Dr. Brown’s Bottles

    These bottles are BPA, PVC, lead and pthalate-free (so nothing to worry about there!), and were developed specifically to help reduce colic and burping through a vent and vacuum system within the bottle. Dr. Brown’s also makes glass bottles if you prefer.
    Find out more »

    Braun Thermometer

    You’ll find that you’ll want this on hand pretty constantly to identify whether your baby has a fever or not, i.e. whether you need to worry or not. It measures the heat generated in the ear and tells temperature in seconds. It’s non-invasive so there’s a minimum of discomfort for your baby.
    Find out more »

    BabyKicks Duz-it-alls

    You will need to have LOTS of cloths on hand at all times – for feeding and burping, and for drool, spit up and all the general spillage that comes with. These are super soft, absorbent and made with organic cotton and hemp.
    Find out more »

    Under the Nile's Side Snap Onesies

    This is another item to stock up on as side snaps are much easier to put on a squirming baby than regular onesies that you have to slip over your baby’s head. Under the Nile’s onesies are made with organic cotton.
    Find out more »

    ergobaby Organic Baby Carrier

    Designed to be super comfortable and ergonomic as the name hints, ergobaby has the added benefit of offering organic baby carriers made with organic cotton twill and sateen.
    Find out more »

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