goop Internships

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Goop is one of the rare places on the web where food, shopping, and mindfulness collide; where the ever-evolving intent is to make every choice count. Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen, goop was originally conceived as a weekly e-mail newsletter. Now, goop has become a place for GP to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine.

Goop is looking for organized, motivated interns to join us in our Santa Monica offices for the fall semester. This is an unpaid internship for school credit only, and candidates must commit 12-20 hours per week. To apply, please send a cover letter and resume to intern@goop.com, including the name of the internship you are applying for in the subject of the email. Applications for fall 2017 will be accepted through August 25, 2 P.M. PST. Thank you!


Santa Monica

  • Fashion Internship

    The Fashion Internship program offers enrolled students a hands-on experience on the fashion team of a digital lifestyle publication. Fashion Interns are responsible for checking fashion and accessory samples in and out of the closet by photographing them and logging them into our online sample trafficking database. They will be given tons of on-set experience for e-commerce and editorial shoots steaming samples, organizing looks, and assisting the on-set Stylist with dressing and styling the models. Additionally, Fashion Interns will have the opportunity to research market for site content and surround themselves with all the inner-workings of a bustling digital company via our small but diverse office environment.

    Responsibilities:

    • Prepare market research on brands and styles that align with the brand
    • Support editorial team with story planning and affiliate links
    • Support fashion team before, during, and after editorial and ecommerce photo-shoots
    • Liaise with brands and track samples
    • General office tasks and operations

    Requirements:

    • Flexible, self-starting attitude
    • Ability to balance multiple projects at once and to prioritize
    • Excellent time management skills (works well on a deadline)
    • Outstanding attention to detail
    • Passionate about all things fashion
    • Strong knowledge of the goop brand
  • Editorial Internship

    Our Editorial Internship Program is an excellent opportunity for a student interested in journalism and editorial work to understand the nuts-and-bolts that make an editorial publication run smoothly, from pitching ideas to writing stories to design and photo work. Editorial interns perform research on upcoming stories and will become very comfortable working in WordPress to design City Guides.

    Responsibilities:

    • Proofread and fact-check stories
    • Create City Guide listings in WordPress, with opportunity to write
    • Pitch story ideas
    • General office tasks and operations
    • WordPress or fact-checking experience a plus

    Requirements:

    • Flexible, self-starting attitude
    • Ability to balance multiple projects at once and to prioritize
    • Excellent time management skills (works well on a deadline)
    • Outstanding attention to detail
    • Passionate about all things goop
    • WordPress or fact-checking experience a plus
  • Graphic Design Internship

    Our Graphic Design Internship gives design students a unique look into the graphics department of a fast-moving editorial publication. Interns will work closely with graphic designers to crop, mask, and create images for editorial inclusion in newsletters and stories; interested interns may also participate in light front-end development.

    Responsibilities:

    • Assist with image production (cropping, masking)
    • Create featured and promo images
    • Assist with layouts for daily content
    • Help gather assets for weekly features
    • Slice features and prepare for web
    • QA weekly features

    Requirements:

    • Flexible, self-starting attitude
    • Ability to balance multiple projects at once and to prioritize
    • Excellent time management skills (works well on a deadline)
    • Outstanding attention to detail
    • Proficient in photoshop
  • Social Media Internship

    Social Media interns will assist in drafting copy, help to manage scheduled posts for daily content across all social media platforms, learn how to shape our social media language and how to measure the impact of social media efforts through monitoring tools, support photo director during editorial and e-commerce photoshoots, and other general office tasks and operations. Interns will have the opportunity to work closely with all departments of a fast-paced office that embraces teamwork.

    Responsibilities:

    • Assist our Social Media Manager to draft copy
    • Help manage scheduled posts for daily content across all social media platforms
    • Learn how to shape our social media language
    • Understand how to measure the impact of social media efforts through monitoring tools
    • Support photo director during editorial and ecommerce photo-shoots
    • General office tasks and operations

    Requirements:

    • Flexible, self-starting attitude
    • Ability to balance multiple projects at once and to prioritize
    • Excellent time management skills (works well on a deadline)
    • Outstanding attention to detail
    • Passionate about all things social media
    • Strong knowledge of the goop brand
    • Preferably marketing or journalism major, but not required
    • Must be familiar with Facebook, Twitter, Instagram, Pinterest, and Snapchat
  • Beauty Internship

    The Beauty Internship program offers enrolled students hands-on experience understanding the magic behind creating beauty products from concept to development and commercial execution. Additionally, Beauty Interns will have the opportunity to gain industry experience and surround themselves with all the inner-workings of a bustling startup company via our small but diverse office environment.

    Responsibilities:

    • Project Management (will learn the product development process for beauty products)
    • Track and log formula submissions and samples
    • Maintain library of packaging samples
    • Conduct market research on competitive brands
    • Help review packaging copy and artwork
    • Financials
    • Support beauty team with pricing and cost of goods analysis
    • Support beauty team tracking purchase orders and inventory
    • General office tasks and operations

    Requirements:

    • Flexible, self-starting attitude
    • Ability to balance multiple projects at once and to prioritize
    • Excellent time management skills (works well on a deadline)
    • Outstanding attention to detail
    • Passionate about all things Beauty
    • Strong knowledge of the goop brand
  • Food Internship

    The food internship offers enrolled students a hands-on opportunity to learn about every aspect of the food editorial team, from food styling to recipe development, online research, and video shoots. Every day is a bit different, but main responsibilities include prepping ingredients for video shoots, keeping the fridge and pantry organized, and helping with service and clean up for in-house events.

    Responsibilities/Requirements:

    • Kitchen experience (i.e. proficient knife skills)
    • Help keep the test kitchen clean, stocked, and organized
    • Help research current food trends and restaurant happenings
    • Support the kitchen team during still and video food shoots (food prep, dishes, etc.)
    • Help home buyer and kitchen team keep track of samples
  • Marketing and Ad Sales Internship

    The Ad Sales Internship program offers enrolled students experience in paid digital and experiential brand partnerships in New York City. Ad Sales interns will work closely with both marketing and sales from pre-sale ideation to post-sale execution.

    Responsibilities/Requirements:

    • Supporting the Ad Sales and Marketing team
    • Prepare decks for prospective clients
    • Help with collection of data from previous ad campaigns on goop
    • Market research on competitive publishers’ campaigns in addition to campaigns with current or potential clients
    • Assist the Client Services Team with Campaign Wrap Up Reports
    • Participate in brainstorms on campaign proposal thematic
    • Assist with sponsored events and photo shoots
    • Preferably marketing, communications or PR major, but not required
    • Proficient in Powerpoint, Keynote or InDesign
  • Email Marketing Internship

    The Email Marketing Internship program offers enrolled students experience in email marketing from execution to strategy. Email marketing interns will work closely with both the digital marketing and product teams.

    Responsibilities:

    • Assist marketing team and CRM manager in daily activities
    • Aid in the email build process
    • Report on key metrics
    • QA emails
    • Participate in brainstorms testing and optimization ideas

    Requirements:

    • able to build web/email content via HTML and CSS
    • comfortable in a fast-paced, start-up environment where ideas are adapted daily
    • experienced with Adobe Creative Cloud; primarily Photoshop and Dreamweaver (or another web authoring tool)
    • able to think creatively and analytically
    • interested in expanding on their baseline email marketing and/or mass communication skills
    • very detail oriented and able to multitask
    • experienced with Office tools like Excel and Powerpoint (or other equivalents)
  • Goop Digital Marketing Internship

    The Digital Marketing Internship program offers enrolled students experience in campaigns, analytics, and media spend from an e-commerce and editorial digital platform. With execution and strategy, digital marketing interns will work closely with both the social media and ad sales teams.

    Responsibilities:

    • Assist in project managing the development of creative campaigns
    • Pull daily reports for media spend and performance, including key insights
    • Organize campaign assets, usage rights, approvals, etc.
    • Keep historical records of creative and campaign performance
    • Develop and maintain competitive portfolio
    • Maintain communications between teams and different business verticals
    • Contribute new and innovative ideas for all acquisition efforts

    Requirements:

    • Familiar with the business back-end of social media platforms (Facebook, Pinterest)
    • Able to think creatively and analytically
    • Organized and dedicated towards deadlines
    • Familiar with Adobe Photoshop
    • Excellent communications skills
    • Very detail oriented and able to multitask
    • Experienced with Office tools like Excel and Powerpoint (or other equivalents)
    • Comfortable in a fast-paced, start-up environment where ideas are adapted daily