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G. good. clean. goop. Introducing High Performance Skincare by Gwyneth Paltrow

We’ve Elevated the
Organic Skincare Experience.

A note from gp

We have always been outspoken here at goop about concerns over the toxic ingredients used in personal care products—an industry that operates without regulation. 13 months ago, we were given an opportunity to partner with Juice Beauty, a California company that has been making non-toxic products for more than a decade. We built on their foundation in safety to create something that didn’t exist that I had always been looking for: A line of truly luxurious and effective skincare—products that take organic to the next level. Our line delivers clinically proven, age-defying results that mirror exactly what you would find from the big guys with huge R&D budgets and no ingredient restrictions—but instead of plastics, and toxins, which you would be surprised to know are found in so many expensive face creams, they are loaded with organic, naturally-occurring ingredients that are actually good for you. Aloe, apple, lemon, and grape juices deliver glow, peptides and linseed extract help to firm skin, hyaluronic acid plumps and smoothes fine lines, vitamin C works to clean up the age spots, and meristem plant cells minimize wrinkles and brighten skin tone. We literally did not rest until we had a set of six products that are, quite simply, perfect. Safe enough for our daughters, and powerful enough for those of us who have maybe spent too much time in the sun. I hope you love them as much as I do.

love, gp

Experience the goop Glow

Naturally Brightening

We created a high-tech blend of organic botanicals that works to minimize the look of brown spots, age spots, and blemish discoloration—without the use of harmful chemicals.

Naturally Glowing

Exfoliants don’t have to be harsh to be effective: Our six-product regimen reveals a brighter, healthier complexion which translates to an even skin tone and softer, smoother texture.

Naturally Youth-full

We harnessed organic ingredients that nourish, firm, and plump—diminishing the appearance of fine lines and wrinkles in the process.

Age-defying Skincare Made With Organic Ingredients

“There’s a myth in beauty that if a product isn’t loaded with chemicals, it can’t possibly work.” —gp
  • Organic

    The glow of organic is like no other »

    Why Organic?

    Want to hear something that will make you angry? Most of the chemicals in conventional beauty products have never been tested for safety—in fact, the government hasn’t passed any regulation around chemicals and their use in personal care products since 1938. And what’s worse is that many ingredients contain known carcinogens and endocrine disruptors. (It’s completely legal!) Those endocrine disruptors are the scariest of all, as they’re most potent in teeny tiny doses (they mimic the hormones in our bodies and wreak havoc on our systems).

    The lack of a proper chemical oversight in the United States is unacceptable, which is why we’re not accepting it. At goop, not only do we hold ourselves to an incredibly high standard in terms of the ingredients we won’t allow in the Clean Beauty Shop, but we’ve taken it a step further with our own line: goop skincare is formulated with USDA certified organic ingredients and complies with the California Organic Products Act (COPA), one of the most rigorous regulations in the world, which requires that cosmetics products advertised as “organic” must contain a minimum of 70% organic ingredients.

    We’ve got your back.

    goop & juice beauty: natural partners

    For more than a decade, Juice Beauty has been a leader in organic beauty. Thanks to their unparalleled expertise in developing high-performance, organic skincare, they were a clear and obvious choice to be our partner in this undertaking.

    “Juice Beauty is one of those all-too-rare companies that’s really living up to its promise to consumers—sourcing really beautiful, organic ingredients and doing the research and development to create powerful formulations, all while being incredibly kind to the environment.” —gp
  • Advanced

    The results speak for themselves »

    High-Performance Technology

    Goop by juice beauty skincare nurtures your skin with powerful organic ingredients infused into high-tech formulas that deliver immediate and ongoing results. Glow-inducing, age-defying MERISTEM™ plant cells are sustainably sourced from poet’s daffodil and sweet iris, then blended with a revolutionary antioxidant juice complex designed to help brighten skin tone and target fine lines and wrinkles—leaving skin smooth, even, and luminous.

    Proven Results

    While GP developed every product to her own exacting standards, we conducted a third-party independent study of 32 women ages 35-65 to validate the efficacy of the goop by Juice Beauty formulas. Here, the results these women reported after using the goop skincare regimen for eight weeks:

  • Luxe

    The luxury of pure organic ingredients »

    Luxury Formulas

    Experience the new natural: clean, organic formulas every bit as luxurious as conventional, toxin-loaded ones.

    Beautifully Simple

    They’re high-tech and packed with powerful botanical extracts, so you won’t need anything else (and you might not even need makeup).

    Delight Your Senses

    Our formulas smell light, clean, and botanical because they are clean and botanical. That faint, natural scent and delicate texture make them irresistible to touch and smell.

    Meristem™ Technology

    Our exclusive MERISTEM™ Technology features plant stem cells sustainably sourced from Poet’s Daffodil and Sweet Iris designed to improve skin’s tone and texture.

    • Key Ingredients:

    • Sweet Iris

      Reinforces skin’s protective barrier while helping to decrease the appearance of wrinkles and promote firmness and elasticity.

    • Poet’s daffodil

      Reduces the appearance of brown spots while helping to prevent further pigmentation, leaving a clarified, more even complexion.

    • Organic aloe, apple, lemon, and grape juice base

      Delivers healthy and glowing skin.

    • Palmitoyl tripeptide-5

      Supports the appearance of firmer, healthier-looking skin.

    • Retinyl Palmitate

      Works overnight to diminish the appearance of fine lines, wrinkles, and discoloration.

    • Linseed extract

      Hydrates and helps to firm and tighten skin.

    • Hyaluronic acid

      Deeply hydrates and helps plump skin.

    • Sandalwood nut oil

      Helps to improve skin’s hydration and elasticity.

    • Vitamins C and E

      Powerful antioxidants that help neutralize free radicals and brighten and clarify skin tone.

    Free of: Goop by Juice Beauty products are free of a long list of ingredients commonly found in personal care products that have been linked to harmful health effects such as cancer, hormone disruption, and organ toxicity. This list includes, but is not limited to, parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulfates, PEGs, TEA, DEA, GMO, silicones, gluten, artificial dyes, and fragrances.

GP’s Essential Six

“We’ve created six luxurious, clean, organic formulas that really work—
we hope they change the way women think about skincare.” —gp

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