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Cool Launch Alert: Margherita Kids

Children’s clothing is inherently adorable, it’s true, but Margherita Missoni—yes, that Missoni—has turned out a new line, Margherita, that takes the whole concept next-level. Being a mother herself, she gets that littles want nothing to do with constricting, itchy, or generally uncomfortable clothing—no matter how cute it may be—which is why the range of printed shifts and cardigans for girls and striped tees and color-block shorts for babies are all about soft cottons, roomy shapes, and as little unnecessary frill as possible. Since kids are notorious for unexpected growth spurts and mystery schmutz, prices are pretty reasonable (all under $100) while the fabrics are sourced specifically to endure frequent trips to the washing machine. Win/win all around.

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