Beauty

Sneak Peek: GP’s GOOP CLEAN BEAUTY Foreword

Our clean beauty poster child, GP, wrote the intro to our first book, GOOP CLEAN BEAUTY, available for pre-order now (and hits bookshelves December 27). See what it’s all about below. (And to learn more about the book and the importance of clean beauty, go here.)

Foreword

The whole concept of beauty is complicated. It’s kind of like love—you know it when you see it— but that only really holds when it’s in the flesh, unbiased by Photoshop, Instagram filters, Glam Squads, and really great lighting and photography.

As someone who has been in the public eye for many decades, having even been heralded by People magazine as the world’s most beautiful person (I mean, what?), I can tell you firsthand that the concept of beauty in popular culture is all fantasy. It can be a fun one, but the reality is a bit like pulling back the curtain in Oz, under-eye circles, freckles, and all. And I find myself preferring the reality: There’s me, Gwyneth, in my everyday life—and then there’s Gwyneth Paltrow with the super-slick blow-out and fake lashes. I generally feel much more comfortable as the former and can be found wiping off my makeup in the car on the way home after parties and awards shows have wrapped.

This is not to say that I’m not interested in beauty: While I may not have had a Kaboodle kitted out with every shade of Bonne Bell as a child, or been a masterful nail artist in high school, or be capable of making myself look even halfway done before a dinner out with friends (people are always surprised that after decades of sitting in the hair and makeup chair, I still don’t know how to use bronzer), I am devoted to the concept, particularly under the lens of self-preservation and aging. Call it vanity, call it health, but I know that there’s a huge correlation between how I feel internally and what I look like when I roll out of bed in the morning (preferably after 8 hours of sleep). And my goal, in general, is to look and feel as good as possible.

“A majority of the pages explores the lifestyle we try to abide by at GOOP, which is predicated on eating clean, getting good sleep, and making sure that everything else—adrenals, hormones, micronutrients, hydration, mood—is in balance. It’s an entire system: beauty from the inside out.”

That’s really the thesis of this book. Those of you who have spent time on GOOP, the lifestyle site I founded in 2008, or dabbled in any of my three cookbooks, particularly It’s All Good, will recognize the underlying philosophy in the following pages: There’s a little bit about foundation and concealer in the final section, along with a tutorial for a basic smoky eye (which I, evidently, need to study), but a majority of the pages explores the lifestyle we try to abide by at GOOP, which is predicated on eating clean, getting good sleep, and making sure that everything else—adrenals, hormones, micronutrients, hydration, mood—is in balance. It’s an entire system: beauty from the inside out.

I saw this for myself the first time I launched into a whole-foods, organic, sugar-free diet (and then some). My father had recently been diagnosed with throat cancer, and I became obsessed with the idea that diet could heal the body, particularly by eliminating the things that could make us unwell (pesticides, processed foods, growth hormones). What I learned during this time always stuck with me, and when I became a mom, the idea of eliminating as many toxins as possible from my kid’s world became all the more important.

Still, while I’ve long-aimed to be healthy, there have been periods of time when I have decidedly not been (I’m a fan of french fries and martinis, for starters, and like all moms, I don’t always get enough sleep). Those periods of time always seem to have a way of catching up with me, physically and mentally. The day I swear off red wine and gluten for life isn’t coming (ever), but I’ve settled into a way of mostly clean living that lets me indulge and stay balanced while feeling really good. And when I inevitably get too far off track, I’m diligent about going back to this way of eating and living until I feel pretty brand-new again. Sometimes it takes only a week.

“Because what’s the point in doing all the research and trying things out if you’re not going to share what you’ve learned with your friends?”

This way of eating, exercising, detoxing, sleeping, dealing with stress, and interacting with the environment is outlined in the rest of this book, and is informed by all the experts featured within it. We are eternally curious about health and wellness, but by no means experts ourselves, which is why we’ve built a roster of incredible mentors to ask. You’ll meet many of those people here. You’ll also find a pretty comprehensive survey of all things GOOP, from detox hacks to our chosen workout sessions, staff favorite recipes, vitamins and minerals that make hair shine, sauna practices, nighttime skin routines, and some simple hairstyles and makeup looks modeled by some of GOOP’s finest. Because what’s the point in doing all the research and trying things out if you’re not going to share what you’ve learned with your friends?

“There’s another important message about beauty in this book, which I’d love you to share as well. It revolves around the standards of the completely unregulated personal care industry.”

There’s another important message about beauty in this book, which I’d love you to share as well. It revolves around the standards of the completely unregulated personal care industry. Throughout the world, you’ll find rigorous testing and regulation—for example, the European Union bans about 1,300 ingredients from personal care products, while in the United States, there are only eleven ingredients on the list (the last federal regulation passed in 1938). It is completely legal to use known carcinogens and endocrine disruptors in the products we use every day—the latter are most potent in teeny tiny doses because they mimic the way our hormones naturally behave. So many of us eat well, exercise, and then unknowingly slather ourselves with hundreds of toxins before we even leave the house in the morning. At GOOP, we find it ironic that many of the U.S.’s biggest beauty companies use ingredients that are known to be harmful and then set up foundations and charities to support breast, cervical, and ovarian cancer research.

To do our part, we fill the shelves in the GOOP Clean Beauty Shop only with products from companies that are doing better by all of us. And last year we launched our very first product line GOOP by Juice Beauty, a collection of nontoxic skincare that delivers clinically proven, age-defying results that mirror exactly what you would find from the big guys with huge research and development budgets and no ingredient restrictions. Instead of plastics, which you would be surprised to learn are found in so many expensive face creams, our collection is loaded with organic, naturally occurring ingredients that are actually good for you. It’s a skincare line that’s safe enough for our daughters and powerful enough for those of us who have maybe spent too much time in the sun. (Speaking of sun, there’s a lot about both vitamin D and clean sunblock in this book, too.) We will walk you through the steps of ensuring that your own home is free of as many of these toxins as possible.

“It really is a guide to looking and feeling beautiful.”

I hope this book serves as an ongoing resource for you—the goal was to create something that you could return to again and again, whether for a detox- friendly recipe or for some tips on combatting jet lag and looking pretty great on the other end of a long-haul flight. It really is a guide to looking and feeling beautiful. I would like it to be a book you can come back to on any day when, for whatever reason, you don’t feel that way.

Love, gp

Excerpted from the book GOOP CLEAN BEAUTY by The Editors of goop. Copyright © 2016 by Goop, Inc. Reprinted with permission of Grand Central Life & Style. All rights reserved.

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